The Client’s Ask
English Heritage, a leading charity that brings England’s rich history to life through over 400 historic sites, needed a digital upgrade. Their outdated website design was causing high drop-off rates, making it difficult for visitors to engage with their content. They wanted an interactive, magazine-style landing page that would serve as a central hub for their long-form articles, blogs, and video content.
Additionally, they needed the page to be fully optimized for mobile devices to ensure seamless access for all users. With a tight one-month deadline, they turned to KN Digital for a solution.
Our Solution
Our team at KN Digital took a strategic approach to redesigning English Heritage’s content hub. We crafted a visually compelling, magazine-style landing page that was both engaging and easy to navigate. By streamlining the site’s navigation and reorganizing content structure, we made it simpler for visitors to find and explore historical articles, videos, and blogs.
Mobile optimization was a key focus, ensuring that users could effortlessly interact with content on any device. Through a blend of modern UX/UI principles and technical enhancements, we transformed their online experience while preserving the brand’s historical essence.
The Results
The impact of our redesign was immediate and significant. English Heritage saw a noticeable improvement in their website’s user experience score, with visitors engaging more deeply with their content. The streamlined navigation reduced the drop-off rate drastically, leading to increased time spent on the site and, most importantly, higher ticket sales for their historic sites.
By creating a visually immersive and user-friendly content hub, KN Digital helped English Heritage connect with their audience in a more meaningful way, ensuring their stories of history continue to inspire millions.
Want to enhance your own website’s user experience? Get in touch with KN Digital today!
