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DOHaD’s Digital Upgrade: Improved UI/UX, SEO & E-Commerce

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DOHaD’s Digital Upgrade: Improved UI/UX, SEO & E-Commerce

  • February 10, 2025
  • By Kara Ntumy

The Client’s Ask

The International Society for Developmental Origins of Health and Disease (DOHaD) is dedicated to advancing research and promoting global awareness of how early life events impact long-term health and disease risk.

They approached KN Digital seeking a partial website redesign to enhance user interface (UI) and user experience (UX), improve search engine optimization (SEO), and provide ongoing support for website updates and maintenance. Additionally, they faced challenges with their existing e-commerce integration and required a more reliable hosting solution.

Our Solution

KN Digital initiated the project by conducting a comprehensive analysis of DOHaD’s existing website to identify areas for improvement. We implemented a cleaner and more intuitive UI/UX design, ensuring that visitors could easily navigate through resources and information. To address SEO concerns, we optimized site content, metadata, and implemented best practices to enhance search engine rankings.

Recognizing the issues with their current hosting provider, we facilitated a seamless migration to a more reliable host, ensuring improved site performance and security. Furthermore, we resolved technical challenges within their e-commerce platform, streamlining the user experience for members and donors.

The Results

Following the redesign, DOHaD experienced a significant improvement in their SEO performance, leading to increased visibility and higher search engine rankings. The enhanced UI/UX resulted in positive feedback from users, noting the site’s modern look and ease of navigation. The hosting migration led to faster load times and reduced downtime, ensuring a reliable experience for global visitors.

The optimized e-commerce functionality facilitated smoother transactions, benefiting members and supporters alike. With ongoing support from KN Digital, DOHaD continues to effectively disseminate information and engage with their international audience through a robust and user-friendly website.

Ready to elevate your organization’s digital presence? Contact KN Digital today!

 

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