The Challenge:
This rapidly growing U.S. jewelry brand had high traffic but poor conversions due to slow page speeds (5.8s average), complex 7-step checkout process, and 42% cart abandonment rate.
Our Solution (16 weeks):
- Streamlined checkout from 7 steps to 3
- Optimized site performance and mobile experience
- Enhanced product pages with size guides and social proof
- Implemented comprehensive analytics and A/B testing framework
The Results:
- 28% increase in online sales ($1.2M additional revenue)
- 31% reduction in cart abandonment (42% to 29%)
- 65% faster page load times (5.8s to 2.1s)
- 45% improvement in mobile conversions
- 37% increase in average order value
“Our website now truly reflects the quality of our brand and converts visitors into customers at a rate we never thought possible. It’s been a game-changer.” — Sarah Mitchell, Marketing Director