Privacy Policy

Last updated: June 2026
Controller: KND/sanata, 2 Regalia Cl, E16 2TW, United Kingdom

1. Overview

Affie: Daily Affirmations (“Affie”, “we”, “us”) is committed to protecting your privacy. This policy explains what information Affie processes, how it is used, and your rights under UK GDPR.

Affie is designed with privacy at its core. The app does not require account creation, does not collect personal data on our servers, and does not serve advertising.

2. Data We Process

2.1 On-Device Data (never leaves your device or iCloud)

The following data is stored locally on your device and, if you enable iCloud sync, in your personal iCloud account. We have no access to this data at any time.

• Mood and intention inputs — your responses to daily check-in questions (mood selection, focus alignment)
• Affirmation history — affirmations generated during your sessions
• Streak and progress data — your check-in streak counter and usage history
• App preferences and settings — locked app selections and notification preferences

Legal basis (UK GDPR): Legitimate interests (providing core app functionality); Contract performance.

2.2 Data Shared with Third-Party Processors

Affie uses the following third-party services, each of which may process limited data as described:

OpenAI (Affirmation Generation)

To generate your personalised daily affirmation, Affie sends the following data to OpenAI’s API:

• Your selected mood (e.g. a numerical value or category label)
• Your focus area (set during onboarding — a category, not free-form personal text)

No personally identifiable information (name, email, device ID) is included in these requests. OpenAI processes this data to generate your affirmation and does not retain it for model training by default under our API usage terms.

OpenAI Privacy Policy: https://openai.com/privacy

Legal basis (UK GDPR): Contract performance (generating the core feature you have requested).

RevenueCat (Subscription Management)

Affie uses RevenueCat to manage in-app subscriptions. RevenueCat may process:

• A randomised device identifier
• Subscription status and transaction history
• App Store transaction receipts

RevenueCat does not receive your mood data, affirmation content, or any wellness-related information.

RevenueCat Privacy Policy: https://www.revenuecat.com/privacy

Legal basis (UK GDPR): Contract performance (processing your subscription).

3. Data We Do Not Collect

To be explicit, Affie does not:

• Collect your name, email address, or any contact information
• Require account creation or login
• Serve advertisements or share data with advertisers
• Sell your data to any third party
• Track your location
• Access the content of your locked apps
• Retain your mood or affirmation data on our servers

4. Screen Time API

Affie uses Apple’s Screen Time API (Family Controls framework) to lock and unlock apps on your device. This functionality operates entirely on-device. Affie does not access, read, or transmit information about your app usage, browsing history, or the content of any locked applications.

5. iCloud Sync

If you enable iCloud sync, your on-device data (streak, history, preferences) is stored in your personal iCloud account under your Apple ID. This data is governed by Apple’s iCloud Terms and Privacy Policy. We have no access to your iCloud data at any time.

Apple Privacy Policy: https://www.apple.com/legal/privacy

6. Children’s Privacy

Affie is not directed at children under the age of 13. We do not knowingly collect any data from children. If you believe a child has used Affie and you have concerns, please contact us at the address below.

7. Your Rights Under UK GDPR

As a UK resident, you have the following rights regarding your personal data:

• Right of access — to request a copy of any personal data we hold about you
• Right to rectification — to request correction of inaccurate data
• Right to erasure — to request deletion of your data
• Right to restriction — to request we limit processing of your data
• Right to object — to object to processing based on legitimate interests
• Right to data portability — to receive your data in a portable format

As Affie stores data on-device and in your personal iCloud account only, exercising most of these rights can be done directly by deleting the app or clearing app data from your device settings. For any requests relating to data processed by our third-party processors (OpenAI, RevenueCat), please contact us and we will facilitate your request.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk

8. Data Retention

Since Affie does not store personal data on our servers, there is no server-side retention to manage. On-device data is retained until you delete the app. iCloud data is retained until you remove it from your iCloud account.

Third-party processors retain data according to their own retention policies, linked in Section 2.2 above.

9. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of material changes via an in-app notification. The “Last updated” date at the top of this policy reflects the most recent revision. Continued use of Affie after changes are posted constitutes acceptance of the updated policy.

10. Contact Us

For any privacy-related questions or to exercise your UK GDPR rights, please contact:

KND/sanata
2 Regalia Cl, E16 2TW
United Kingdom
Email: support@kndigital.co

This privacy policy applies to Affie: Daily Affirmations on iOS only.